Strategic Brand Positioning & Messaging
A top public relations consulting agency, High Consulting is more than a PR firm. We function as a full business partner to our clients, providing ongoing PR consulting and counsel and offering integrated PR and marketing services that build brand reputation and offer real solutions to business challenges. We view a thoughtfully designed and well-executed PR program as a strategic communications tool that can help companies of any size build brand visibility and support growth and success.
Our team is composed of senior-level public relations consultants with editorial and creative skills that have been built over years of delivering PR services to top businesses and brands, from established companies to early-stage enterprises. We thrive on helping our clients make the audiences who matter most, like customers, partners, and employees.
Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus.
At High Consulting, we start by reviewing the client’s brand communications strategy, or in the case of a new brand, helping the client define and articulate that strategy. We will then craft and refine its most important messages, which is essential for the selection of the right communications channels and creation of the tactical part of the communications program.
Typically the process begins with a brand communications audit. The audit, a form of qualitative research, is designed to analyze the perception of important audiences like customers, prospects, channel partners, and employees. In collaboration with our client, we review the brand’s market position, insights from market research and our own perception audits, taking into account external insights, like industry trends, disruptive influences, category changes, and competitive moves. In addition, we will generally conduct an editorial and social media audit to help deliver the right mix of media outlets for an effective media relations campaign.